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While many entities might boast or attempt to tag on the badge of premier this or premier that one entity that can comfortably lay claim to the badge Premier and receive ready respect is the entity: Kodak. Recently marking a century of its existence, Kodak has done the unthinkable by essentially electing to quit the digital camera business market! However, doing the unthinkable is why the Kodak brand has become a cultural icon of no mean repute. The unthinkable is what has essentially made Kodak an Icon of our times.

There are many probable reasons as to why such an entity would elect to shut down an operation that is for all intents and purposes a moneymaker for many entities that are in this business. Possible reasons for this move are as follows:

? Foremost is the issue of profitability – Profitability in this sense means that the margins are not possible – this is probably one scenario seeing that the entity has experienced profit warnings from the year 2000, a trend that was though reversed in the year 2007 but this was only temporal.

? Secondly, is the issue of technology. This is the reason that is being presented by this entity for the move behind its closing shop on the issue of digital cameras. Online photo printing is where the money is and the entity has spelt out that it has trained its sights on this area plus the retail end of the business.

? Thirdly, is the issue of competition. Competition in this case comes in the shade of the players that have essentially infiltrated an industry that Kodak once reigned supreme. The 90’s might have belonged to Kodak but new players in the industry have not only taken the competition to a whole new level but have also ensured that the profit margins as attested by the facts and figures herein tank.

? Fourthly, the entity might have elected to change its vistas to remain relevant in the cutthroat industry – this is best exemplified by the statement of the company that it intends to essentially focus on eth retail end of the business plus the emerging phenomena of online digital photography.

The phasing out of digital cameras is just another of the series of tragedies that the entity has essentially has to walk through. Other blots in its storied history include: the phasing out of film based cameras in the year 2004; the company been knocked of from the Standard and Poors 500 IN the year 2005 on account of declining profit margins. the sale of almost 1000 patents top remain afloat, and within the last five years a credit line extension amounting to some $160 million. It has been a rough road that Kodak has had to travel and although the negatives seem to have come in a deluge, the positive years are definitely worth remembering – the positive years are what earned this entity its pedigree. Hopefully, Kodak will live up to the good old glory days. Yet another company named att uverse offers att uverse coupon code online. Do visit online and go for the codes to avail the benefits.

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